Grenadier is designed as a no-frills offroader to challenge the likes of Land Rover’s new Defender
INEOS Automotive has revealed the exterior design of the Grenadier, its upcoming, ‘no-nonsense 4×4 vehicle for the world’.
“The brief was simple. We set out to design a modern, functional and highly capable 4×4 vehicle with utility at its core,” said design head Toby Ecuyer.
“A design that is ‘easy-to-read’ with no ambiguity about the Grenadier’s role in life. There to do everything you need, and nothing you don’t. Nothing is for show. Modern engineering and production techniques ensure the Grenadier is highly capable, but we have been able to stay true to the essence of creating a utilitarian vehicle that will stand the test of time.”
CEO Dirk Heilmann said: “Showing the design now allows us to focus on the critical next phase of the vehicle’s development, testing its capability and durability. We have a very challenging programme ahead, as we put prototypes through their paces in all conditions, on the way to accumulating some 1.8m test kilometres over the coming year.
“From today the covers are off. Testing in plain sight without the need for camouflage wrapping, foam blocks or fake panels is an added benefit.”
Magna Steyr is helping with the engineering. Production is scheduled to start late in 2021.
INEOS Automotive is a subsidiary of INEOS Group a manufacturer of petrochemicals, speciality chemicals and oil products.