Most relationships and engagements among people have been developed because of communication. Critical information that makes people cautious about certain things, makes them informed and aware is done through communication. There are many methods of communication whether through speech, writing or signs. Signage refers to the passing of information through the use of symbols, signs and graphic designs to a certain audience. There roles that these symbols have been made for are mainly to direct, educate, identify and warn people about certain things. Usage of signs is critical in passing information just as other forms are equally vital. Let’s consider some of the uses that make signage very important.
To begin with, signs and symbols play an essential function of passing information to people just like other media. The alternative form of community care shown other than using writings or spoken words is to use symbols. Communication is complete when there is feedback, and that is only possible if the audience understands the signs used by the sender. The signage could either be given directly by a person or could be written or drawn on surfaces. Mostly, people do not solely use words but the follow up with signs. Symbols and signs consequently make the exchange of information fascinating.
Another use of signage is to direct individuals. There are moments when you get lost or unsure of where to go and the route to use. To solve this problem, signage has been used over time to help people instead of people doing so. This has been majorly put into use by road users when they are looking for specific directions and places to go. People identify certain institutions with certain signs they have used over time. Hospitals, schools, churches and other facilities have specific signs that people can be able to look out for so that they find their directions.
Creating caution and awareness among people is also another vital role of communication using signs and symbols. The most common places for this kind of function is the roads where road users are supposed to be warned about certain dangerous spots. To ensure the safety of people on the roads, there are many signs that have been put to identify particular hazards such as falling rocks, sharp bends, and areas that are slippery. This enhances safety for people moving from certain destinations to others as they do their duties.
Besides the functions mentioned, signage is also used in advertising of products and services. In order to increase sales by making people know and be reminded of the existence of the product, businesses put up billboards and posters.